International Humanitarian City | 2015 – 2021 Strategy Launch

The Brief

In January 2015, the International Humanitarian City (IHC) launched its 2015 to 2021 strategy at an event within the IHC warehouses. The event was attended by representatives of local and international NGOs, members of government and media. The event was held under the patronage and attendance of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

George and Burnell Events’ scope of work included the following:

  • Design and production of digital and physical Invitations
  • Venue branding and road signage
  • Creation of a Majlis within an IHC Warehouse
  • Gallery Creation within the Inventory Racking System of IHC
  • Conversion of a parking lot into a welcome reception area for hospitality and networking
  • Supply and installation of catering operations tents, power supply, ablution units, etc.

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Sculpture

The Idea

10 days prior to the event, we were requested by the client to conceptualise and create a ‘symbolic monument’ which would signify the patronage of His Highness Sheikh Mohammed and represent the initiatives of IHC. Our proposal was to create a unique ‘3D sculpture’ of the IHC Logo which would be specially presented to His Highness Sheikh Mohammed during the event.